Meet the Maker: Maayan

Routine terrifies me! I am scared of waking up one morning feeling bored with my life. Like most kids, I don’t want to follow the footsteps of my parents, who were born soon after the WWII and, having grown up in the shadow of the Holocaust, were longing for stability.

As a teenager, I always rebelled against that, torn by the desire to be different and yearning to belong. I believe this dilemma is common for people in Israel, since many families had to abandon their native countries, leave their culture and traditions behind and start anew in the “promised land”.

All of my grandparents came to Israel from Poland; they never fully assimilated and preferred to speak Polish until the end of their days. My paternal grandfather loved Europe, spoke English, German and French, as well as Polish and Hebrew and travelled extensively, while his wife never set foot outside Israel since the day they arrived here. Similar divide can be seen across the society, not everyone got to terms with calling Israel home.

“Feminism is still a bad word in Israel, but I’m proud to call myself a feminist”

I grew up near Tel Aviv and even went to the army here, which is not common. I was a secretary performing simple administrative tasks, which was dead easy. Since army service is mandatory in Israel, no one can fire you, so all the work happens at a very relaxed pace, more like a make-believe game than a real job. Personally, I see the army as a big waste of time and definitely wouldn’t do it again now, not for a million dollars.

I am a people’s person and rarely spend time alone. I much prefer the company of women and the only male friends I have are gay. All my life – at school, in the army, at university and at work – I have been surrounded by women and I much prefer it this way.

Feminism is still a bad word in Israel, but I’m proud to call myself a feminist. My work is in no way political, but I believe that making beautiful things that make women feel good and look good is still a feminist act.


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